Who are the Visitors

Each year Festive Gift Fair delivers great numbers, 30,000 shoppers - all there to buy & enjoy the Christmas atmosphere!

98% of visitors say they loved the show and rated it good, very good and excellent.

Even before the Fair opens at 9.30am, many hundreds of shoppers are queuing in the NEC atrium, eagerly waiting to be let in… these are no passers-by, they are serious Christmas shoppers!


By loyalty

97% of visitors said they intend to return this year!
64% of visitors had previously attended a Festive Gift Fair
36% of visitors were new to the Fair


By gender

90% female
10% male

By age range

18% 20 -  34
28% 34 -  44
29%  45 -  54
25% 55 -  64+  

By approximate spend

42% spent between £100-200
17% spent more than £200

Statistics taken from on-site survey sample of 1000 visitors at 2009 event.