Who are the Visitors

Each year Festive Gift Fair delivers great numbers, 30,000 shoppers - all there to buy & enjoy the Christmas atmosphere!

98% of visitors say they loved the show and rated it good, very good and excellent.

Even before the Fair opens at 9.30am, many hundreds of shoppers are queuing in the NEC atrium, eagerly waiting to be let in… these are no passers-by, they are serious Christmas shoppers!


By loyalty

 97% of visitors said they intend to return this year!
 64% of visitors had previously attended a Festive Gift Fair
 36% of visitors were new to the Fair


By gender

 90% female
 10% male

By age range

 18% 20 -  34
 28% 34 -  44
 29%  45 -  54
 25% 55 -  64+  

By approximate spend

 42% spent between £100-200
 17% spent more than £200

Statistics taken from on-site survey sample of 1000 visitors at 2009 event.