How We Attract our Visitors

The majority of our shoppers - an impressive 85% - plan their visit to Festive Gift Fair between August and November and book advance tickets either through The Ticket Factory Box Office or through our own Postal Booking office.

We promote our Christmas shopping event through -

	Multiple invitations and postcards direct mailed to our huge database of 90,000 known past visitors.
	In the 3-weeks prior to the Fair, a burst of adverts and competitions on Heart 100.7 - the largest radio station in the Midlands.
	Advertisements in all the key regional newspapers and What’s On Mags.
	Posters in and around the NEC complex that are seen by
	Thousands of visitors in the months before the Fair
	Leaflets and complimentary tickets distributed by exhibitors to key clients and at other shows.
	An interactive website with direct links to exhibitor websites. Over 35,000 hits last year!
	Final reminder E-shots to past visitors and other relevant
	NEC databases.
	Group Promotions throughout the year with Group Coach & Tour Operators.
	P.R. - In addition to our advertising campaign, we have a fantastic press office that delivers great editorial, reader competitions and offers to ensure Festive Gift Fair is featured in the key Midlands newspapers and magazines and on the main radio stations. The publicity campaign for our last Fair was seen or heard by over 6 million people!